A guide to custom point of purchase displays

August 26, 2011 Posted by admin

On a lot of occasions it is the clients who choose at the last minute which kind of brand they would go in for. One of the vital factors in this decision making process is the point of purchase display. When it gets to such a case, the custom point of purchase displays could very much help you to gain an edge over your competitors. Where it matters most a professional would be able to make your brand come alive. It is possible to search on the internet for a company that is offering these products. You can then shortlist a few of them depending on their designs and prices. Family and friends could also make some recommendations to choose from.

You would have to go in for a company that suits your needs. Choose one that has the required experience in this industry. Make sure that you go over the client list and samples of the work that they have on their website. This way you can get some ideas to be adapted into your own design. For example those who are selling surfboards could have a display that is in the shape of a surfboard in order to match the décor in the mall or shop. You should also take into consideration practical sections of the design process. This could be if the display could be rolled out. Also whether the permanent point of purchase displays could be shifted in the store so that you have a fresh look each and every time. This would be very much appreciated by the regular clients.

It is very crucial that you plan the point of purchase displays well so that they do not cause any form of distractions during the busy periods in the shop. When you plan to have a sale, make sure that you vary the message on the display appropriately. You have to keep on changing the items in the planograms to bring some more variety. One also has to do some research on the internet for different options of design to use. Industry magazines are another great source you can make use of for the latest developments. Make sure you select a material that would be easy to clean to avoid any maintenance problems.

For your point of purchase displays it is important that you choose only the products that are of the highest quality. You have to find out if the company has experience in the industry before settling on them. Make sure that you also select the point of purchase displays which is the right size for the store you would mount it in. Those displays that are too big would make your store appear small. The fact of the matter is that there should be enough space for clients to be walking around. There would be interruptions if salespersons and clients continuously trip over the displays. You should be very careful when considering these custom displays for your store.

Read full article |Comments Off
Tags: , , , ,
Categories: POP Displays

Making point of purchase displays work for you

July 10, 2011 Posted by admin

Point of purchase displays are a pull technique that is used to increase the traffic flow in a store, advertise and promote a product and induce impulse buying. The display is intended to cause self motivated choices when it comes to retailing. This is something that retailers mainly concentrate on, since most of them do not have a large number of well informed salespeople in the stores to guide the customers and influence them on making purchases. This has led to the retailers concentrating more on the self selling products, thus one will concentrate more on the well designed products, attractive packages and affordable products that will fit in and blend in with the other products in the store. Thus or a retailer to consider point of purchase displays on a particular product the item must be well designed and appealing to the eye. The advantage of established manufacturing companies is experienced in this sector for it is easier for them to have retailers agree to have their products on point of purchase displays. This is a huddle that has to be overcome by new companies to compete in the same level as the older and established company. Thus the use of point of purchase displays by retailers will be influenced by the capability of marketing their products.

Mostly the point of purchase displays are used in terms of printed media, flyers, posters and banners might be used to attract the attention of customers. Though this method of advertising is efficient all by itself, newer improvements have been made to make the point of purchase displays more effective. One of the methods that have been used is the introduction of video in the promotion method. The video may show the consumer various products and their uses. This is a form of interactive point of purchase communication technique that relies on in-store media. Point of purchase displays in this method is done in an electronic mode. The degree of the space used is dependent on the retailer agreement and availability of resources, the video display has many advantages associated with it since upgrades of products can be done easily, and allows running of instant marketing experiences. The use of video in point of purchase displays can cause a greater amount of influence rather than using printed media. It has been shown that motion pictures attract more attention as compared to still pictures. So the use of video in stores to promote products will be more advantageous in sales and influence.

The other aspect of communication that is being used is radio. The use of radio in point of purchase displays is influenced by the excellent reach of radio, since it reaches consumers almost everywhere. It is estimated that close to 75% of adults listen to the radio on a typical day, with these number of people listening to radio and the fact that most of them are in charge of family finances and conduct the family’s shopping it is a highly effective method of promoting goods. The use of radio in point of purchase displays can also be product oriented and also retail oriented, this means that with radio one can market both the product and the store. A radio frequency will be used in conveying advertising messages and with a whole lot of people addicted to radio broadcasts one can expect great improvements in sales and popularity. The use of radio can be done in two ways, one is buying airplay and using it to advertise one’s products while the other is to sponsor programs that are broadcasted on the radio, both these methods work but the degree of efficiency depends on the region one is in.

Read full article |Comments Off
Tags: , , , ,
Categories: POP Displays

Advantages of point of purchase displays

June 17, 2011 Posted by admin

The use of point of purchase displays has different advantages associated with it. The first noticeable advantage comes in form of prosperity in business. Point of purchase displays is a very successful promotion when it comes to product sales. Most businesses that have incorporated this method of promotion have recorded an increase in sales. This increment in sales also create ripples associated to it, one of them is directly felt by the manufacturers. With more sales comes an increase in profits, this will increase the financial flow between customers and clients. This will have an effect on the national economy status, it is a fact when it comes to economics of the nation a market that has customers and manufactures in a mutual relationship. In sales the effectiveness of point of purchase displays has been shown to record increases coming close to 20%, the use of this method of product promotion has increase the competitive edge in the manufacturing and sale of products. In the industry it has led to the improvement of the quality of products so as to try and outdo the competition. This has made consumers want to try out new products from other companies and thus an increase in sales, either due to their quality or price that results from competition.

The influential aspect of point of purchase displays is another advantage when it comes to marketing of products and goods. One of the most recognized influences caused by point of purchase is the sale and purchase of related products. This has led to the packaging of associative goods in a pack that has become a standard in the skincare industry; the hamper. In older situations items were bought on individual basis, one might have not known of products that were manufactured by a single company that seem to complement each other. With this wave in marketing, point of purchase displays has influenced manufacturers to broaden their product range and thus creating chances for job opportunities and industrial improvements. Customers have also been influenced by the new product ranges to try out new items. In the early years some products were only assumed to be used by the wealthy but with increased competition the products have been streamlined to fit into the budget of all. All these has been achieved with a major part being played by point of purchases displays, some survey companies have recorded an increase of up to 53% in sales especially in the clothing industry.

The success recorded with point of purchases displays is enabled be the ease of using the method for promoting product sales in all kinds of situations. The placement of point of purchase displays can be done in both small scale and large scales. In large scales it can be used by both manufacturers and wholesalers, this would be aimed at attracting and influencing the retailer, once the retailer has enlisted the product in their catalogue then small scale point of purchase displays come into play. This is possible since point of purchase displays can be placed anywhere, the common places to spot them in stores include on shopping bags, and the checkout counters, next to merchandise on the shelves, from ceilings, walls or floors. With this ease in placement the method will definitely be among the most popular method of promotion. With this ease of placement it is one of the cheapest methods that are used in the market today; this has been evident in the placement of point of purchase displays on small businesses in large scale such as the use of the interior and the exterior.

Read full article |Comments Off
Tags: , , , ,
Categories: POP Displays